The Department of Environmental Affairs and Tourism(DEAT) funds and supports the objectives of Indalo Yethu.  The department set up Indalo Yethu as an independent organ as part of South Africa's National Environmental Awareness Campaign.  DEAT has a deep-seated role in tourism and an interest in the sustainability thereof.  Greening 2010 is endorsed by government as a project of Indalo Yethu which purports to accomplish the intrinsic objectives of Indalo Yethu which are to promote

*Awareness:  Developing an Endorsement Brand that will link and become an umbrella for environmentally responsible or focused programmes and projects that links economic growth and social development.  This will include developing and implementing a public awareness and mass media campaign that will bring about this awareness.

*Action and Behaviour Change:  Promoting and encouraging responsible environmental activities through institutional support for focused actions, programmes and projects

The primary objective of Indalo Yethu is to reinforce the role of the environmental protection within the context of the country's economic and social development programme.  This initiative is a legacy project of the World Summit on Sustainable Development that was hosted by South Africa in 2002.

Indalo Yethu essentially functions as an endorsement brand whose interventions are reinforced by an extensive mass communications campaign and outreach programmes.

Indalo Yethu's efforts are aimed to draw attention to how responsible environmental living is a critical ingredient if South Africa. More so in terms of ensuring that benefits derived can be enjoyed by present and future generations.