The 2010 FIFA World Cup™ soccer tournament will be held in nine cities across South Africa from June 11 to July 11, 2010.  Thousands of people will visit South Africa during this period, and the matches will have an estimated cumulative worldwide audience of between 25 and 28 billion people. Enormous financial benefits in terms of tourism, marketing and other services are expected across the country, as well as a massive boost in infrastructure investment ahead of the event.

Hosting the 2010 FIFA World Cup™ gives the City of Cape Town a unique opportunity to improve its infrastructure and market itself to the world. By harnessing the funds made available nationally for 2010-related facilities, including a new stadium, transport and other upgrades, the City expects post-2010 Cape Town to be a more desirable destination for leisure and business travellers, investors, and of course, its residents. This will be the lasting legacy of hosting the event.